Landing Page Writing Sample
A few months ago I published an article on How to craft an effective landing page after researching and comparing some successful landing pages out there.
The success elements I discovered are still largely valid: plenty white space, social proof, one prominent CTA button, etc.
However, after learning and watching a number of copywriting tutorials, I found that there are many more factors to consider.
And here are some additional tweaks that I used for this project:
My writing process
Figured out my ideal customer avatar:
- A Japanese language learner who wants to learn and improve conversational Japanese. He is a serious learner; not just wants to learn basic conversation phrases for travel.[Struggle]- Having hard time understanding casual, conversational Japanese.
- His Japanese sounds very formal/business-y/and still like a textbook- Having hard time carrying nonstoppable conversation with Japanese people.
[Desire] - Be able to speak in Japanese fluently, whether in business setting or casually.
Used the PAS (Problem, Agitation, Solution) framework.
Made the copy more “YOU” focused.
Instead of showing the opt-in form right away, I made it a 2-step process based on the Zeigarnik effect (“users are far more likely to complete a task once they have initially started the process.”)
Added click triggers.
